This was very helpful in viewing some ads and identifying the call-to-action when planning for my project because I did not know that a call-to-action was so simple. I also read on a few email from campus police asking students, faculty and staff to call campus police if your see or hear anything and that was just one line like most I had seen. I started imagining for my project that I had to come up with a long to-do list for my audience to complete.
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